Stackbrief

Financial summary财务摘要

Asking multiple: ≈1.7× trailing annual profit. Trailing annual profit ≈ $19,800.要价倍数：约等于近一年利润的 1.7 倍。近一年利润约 $19,800。

Cost breakdown成本明细

Implied monthly profit $2,200 − $350 = $1,850 (listing shows rounded owner profit of $1,650).隐含月利润 $2,200 − $350 = $1,850（挂牌展示圆整后业主利润 $1,650）。

Owner workload业主工作量

Seven hours/week centered on Thursday ship: research Mon–Wed (~4h), write/edit (~2h), send + light replies (~1h). Archive and sponsorship one-pager included. No podcast.每周七小时，集中在周四发布：周一至周三调研约 4 小时，撰写/编辑约 2 小时，发送与轻度回复约 1 小时。含归档与赞助一页纸。无播客。

Tech stack技术栈

• Beehiiv
• Custom Astro archive
• Stripe
• Airtable research DB
• Descript (occasional)

Customers & retention客户与留存

1,150 paid subscribers ($19/mo or $180/yr). Open rate ~48%. Sponsors: 1–2/mo at $600–$900 (counted inside MRR average). Concentration: no sponsor >8% of trailing revenue. Audience: engineering managers and Staff+.1,150 付费订阅（$19/月或 $180/年）。打开率约 48%。赞助：每月 1–2 个，$600–$900（计入平均 MRR）。集中度：无赞助方超过滚动收入 8%。受众：工程经理与 Staff+。

Growth is mostly referral codes and conference word-of-mouth. Paid ads were tested once and stopped.增长主要靠推荐码与会议口碑。曾小测付费广告后停止。

Handover checklist交接清单

• Beehiiv publication transferBeehiiv 刊物移交
• Airtable research DB + style guideAirtable 调研库 + 文风指南
• Sponsor rate card + past decks赞助价目表 + 历史材料
• 4-week co-writing transition4 周共同撰写过渡
• Twitter/X account optional (6.8k) — not required for revenueTwitter/X 账号可选（6.8k）— 非收入必需

Seller story卖家故事

I started Stackbrief to force myself to read primary sources. It pays steadily but I’m joining a startup as Head of Engineering and won’t keep the Thursday ritual. Buyer should like writing or partner with an editor.我创办 Stackbrief 是为了强迫自己读一手材料。收入稳定，但即将加入创业公司任工程负责人，无法维持周四节奏。买家应乐于写作或与编辑合作。